Is an advertisement for a tool that strengthens the pelvic floor muscles after pregnancy the same as penis enlargement pills or a pickup artist handbook? It is if it links to a website that also sells sex toys, according to Facebook.
The company has rejected a series of ads for kGoal, a high-tech device for “pelvic floor fitness,” on the grounds that it violates the company’s ban on promoting “adult products or services.” The issue is that the kGoal ad campaign linked to its parent company’s website, which also sells vibrators, according to a Facebook spokesperson. Indeed, Minna Life, the San Francisco start-up that produces kGoal, sells two award-winning vibrators. The company’s CEO is critical of Facebook’s decision, citing the ways that policies like this one further marginalize companies that address sexual health.
The kGoal is a palm-sized tool that is partially inserted into the vagina to assist with Kegels, an exercise in which the pelvic floor muscles are repeatedly squeezed and released. Essentially, it’s strength-training for this important muscle group that can weaken with age and pregnancy, causing truly painful and embarrassing side-effects, including incontinence. The device offers two different options for receiving feedback: either through vibration of the kGoal’s arm, which extends outside of the vagina, or a smartphone app. This is important because research has shown that many women actually don’t perform Kegels correctly and that biofeedback helps improve technique.
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